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The Post-portal world

Today, content no longer sits neatly in compartmentalized, newspaper-like sections - the dead ends of the internet; it is now a series of infinite starting points, gathered and shared across social networks, instant messaging systems, and UGC platforms.

Before now, advertising meant placing your message at those dead ends. It was rule of law and it was easy; you picked the right site and content area – and then drilling for the last drop of efficiency - instructed your ad server to target by demographic, hitting only the ‘right’ people in the room. But these techniques made the room even smaller.

Music Interactive pairs bands and brands and then delivers an interaction module to any connected device via ad-servers, widgets, applications, etc. Consumers engage with the brand to receive free, sponsored mp3 downloads that will play on any device, neither tethered or nor DRM-encoded, leaving consumers with a positive brand experience. Our portability ensures that marketers can reach farther across audience segments with compelling music content, get their message to a receptive audience, and build a tangible connection.

Music Interactive’s platform is turn-key. We handle music sourcing, rights management, artist remuneration, custom executions, delivering and reporting for you.